Taj Mahal is the purest Symbol of LOVE

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    TAJ MAHAL


It is as though he did not leave a single sliver of marble unturned. To give India the brand no one else has or could, before or after him. Yes , Shahjahan would go down as a miracle worker among brand architects. For the Taj was born eternal, Imagine it's first glimpse, it's inaugural releases without a launch conference, without sirens or anthems, without security and VIP enclosures or the fanfare  of surprise  revelations. A mourning emperor would not need or want that. Nor would the Taj.
Every  human being born in this world should see the Taj at Agra, India, atleast once. It is not too much to ask. Ask any lover, any aesthete, or just plain anyone who has set eyes on this vision.
It's not the gasp of marble in stunning symmetry, or the enticing inlay, or the magically unerring proportions; it's the sheer unreality of it.........marble marvel so magnificent, radiating myriad attractions on a moonlit night and permeating the fragrance of love immortal. Right there , in front of your eyes, the epitome of love, the pristine glory of our nation stands majestic and impeccable......pure white in colour astanding  for purity of love.
An irresistible  temptation, one can never  feel contented after seeing the Taj twice or thrice. And every Indian has at some point said to himself " Thank God, it's ours , it's India's ". NO Indian, indeed no viewer, can ever be blade about it. Rather more than other wonders of world, it is a brand because it is buile  on emotion, drenched in it. Canny , that monarch was, wouldn't you say? Every spin - off of the Taj haspaid off: the hotels are as celebrated as the tea.
Creative soda, each one of us, perish in the hope of more and caring investment  in the brand that we agonise over. Shahjahana held back no investment. Not the untold fortune. Nor the twenty- two whole years. Not any amount of restraint in using the choicest, rarest talent; not any dearth of expert international  outsourcing! He himself survived every other campaign but greyed and died in this one. 
It is a cherished, preferred  logo even in theme weddings for it is the purest Symbol of LOVE. Love is a greater brand idea than any other. It lives, touches, includes, well......everyone.

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